When manual PDF works
- You manage a small number of clients with stable press materials
- Media requests are infrequent and content changes rarely
- One person handles all EPK distribution and can track versions manually
- You don't need a URL media can bookmark. A file attachment per request is fine
When manual PDF stops working
- The press kit gets updated; every previously sent PDF is now wrong and you don't know who has it
- Media and booking agents need a stable URL, not a fresh attachment with every inquiry
- Multiple team members send EPKs and version conflicts become routine
- Required fields go missing before publish: no artist name, no description, no way to catch it until someone asks
- Scaling from 10 clients to 50 makes email-and-PDF coordination untenable
What PressKit does instead
- One EPK profile per HubSpot Company record, created and edited from Company context
- Explicit draft/publish controls: nothing goes live until it's ready
- Required-field gates in default mode: Artist Name and Description must be present before publish
- Permanent public URL per Company that stays the same across all future content updates
- Media uploads (images, documents) and HTTPS video links in one editor
Not a fit for PressKit
- You need EPK profiles for contacts, deals, or objects other than HubSpot Companies
- You need password-protected press kit links
- You need press release distribution or journalist outreach tools